Spiral Dynamics: 1st Edition
The science of Memetics. Spiral Dynamics presents a new framework for understanding the dynamic forces at work in human affairs- not only in business, but also personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques. Spiral Dynamics synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace.
This first edition is the brainchild of authors Don Edward Beck and Christopher C. Cowan.